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Module: 1. AAU Agency/Module 2 - Set Up Your Agency 7
Lesson: 1. Top Tips for Moving Forward
Duration: 11:42
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[00:00 -> 00:07] All right, so here we are in module two, and module two is going to be about setting up
[00:07 -> 00:08] your agency.
[00:08 -> 00:11] We're going to do kind of minimum viable product.
[00:11 -> 00:12] You hear me talk about that a lot.
[00:12 -> 00:16] We're going to, you know, what we want to do is this isn't going to be how your agency
[00:16 -> 00:21] looks when it's complete, but we want to get you set up enough where you can start going
[00:21 -> 00:23] out to look for clients.
[00:23 -> 00:28] We're not going to run through Google ads as far as setting things up and getting onboarding
[00:28 -> 00:31] people yet because you don't have anybody to onboard.
[00:31 -> 00:37] So we can cover that, you know, in the module after that because, you know, then you can
[00:37 -> 00:44] maybe have a client and you can use that experience to, you know, for your setups and learning how
[00:44 -> 00:48] to set up clients with an actual client.
[00:48 -> 00:54] So setting up your agency, I'm going to go through some big tips here right now and a couple things
[00:54 -> 00:57] that hopefully you will take to heart.
[00:57 -> 01:00] Number one, get organized.
[01:00 -> 01:01] You're starting a business.
[01:01 -> 01:04] There are a lot of different things going on.
[01:04 -> 01:06] You wear more than one hat.
[01:06 -> 01:11] It's not like you are going to a job right now where you have one job to do.
[01:11 -> 01:12] You have many.
[01:12 -> 01:13] You have to do selling.
[01:13 -> 01:15] You have to do onboarding.
[01:15 -> 01:22] You have to do, you know, hire employees and payroll and find new clients and you name it.
[01:22 -> 01:26] You wear many hats and you're a professional problem solver.
[01:26 -> 01:30] That is what an entrepreneur is is a professional problem solver.
[01:30 -> 01:32] Don't get overwhelmed by that.
[01:32 -> 01:34] Just get organized.
[01:34 -> 01:40] Whether that's, you know, a list on your phone, maybe you're a post it person where you got
[01:40 -> 01:47] post it notes everywhere, whether you're actually write out lists, get organized.
[01:47 -> 01:53] I cannot stress that enough because you are going to have a million and one ideas that
[01:53 -> 01:55] are following you around.
[01:55 -> 02:03] I used to literally in my office I would have just a tiny little notepad and it wasn't,
[02:03 -> 02:06] you know, an eight and a half by 11 regular piece of paper notepad.
[02:06 -> 02:10] It was just a notepad that was smaller that I could kind of carry around with me and it
[02:10 -> 02:12] was just literally an idea notepad.
[02:12 -> 02:15] I had one on my car.
[02:15 -> 02:21] I had one on my desk and that thing was just full of notes and I wouldn't start those things
[02:21 -> 02:24] right away because remember how I told you about you only want somebody bridges going at
[02:24 -> 02:25] once.
[02:25 -> 02:28] I would just write ideas down in there and a lot of those ideas I'd go back to and look
[02:28 -> 02:33] at them and be like, no, I'm over that or that's not going to work because of something
[02:33 -> 02:36] else but at least you have those ideas written down.
[02:36 -> 02:38] So get organized.
[02:38 -> 02:43] You know, that's part of what the bridge building was that we talked about in previous module.
[02:43 -> 02:45] Number two prepare for the future.
[02:45 -> 02:51] So what I mean by that is you are going to be making a ton of mistakes and I don't want
[02:51 -> 02:53] that to scare you.
[02:53 -> 02:56] This is for a lot of people, this is a brand new venture.
[02:56 -> 03:00] For those of you who this is not your first business like myself, you're still going to
[03:00 -> 03:01] make mistakes.
[03:01 -> 03:03] There's no way around it.
[03:03 -> 03:05] It's inevitable.
[03:05 -> 03:09] The idea is to learn from those mistakes but don't dwell on them.
[03:09 -> 03:15] You know, a lot of people will look at business venture and they'll be like, why didn't I
[03:15 -> 03:18] start that or build that product sooner?
[03:18 -> 03:21] I would have made $100,000 more.
[03:21 -> 03:26] You can't look at it like that because there's always going to be mistakes or you didn't
[03:26 -> 03:28] do something soon enough or whatever it might be.
[03:28 -> 03:30] Just look at it and say, you know what, I did it now.
[03:30 -> 03:36] I learned from it and that's cool because if you start to dwell on all those mistakes,
[03:36 -> 03:38] it will start to bring you down.
[03:38 -> 03:39] Right?
[03:39 -> 03:42] It's just kind of looking at all your past failures.
[03:42 -> 03:45] You start to feel like a failure.
[03:45 -> 03:46] This is business.
[03:46 -> 03:48] This is learning.
[03:48 -> 03:52] Just like as you grow up, you learn some valuable lessons.
[03:52 -> 03:56] You will learn a lot of valuable lessons in this business.
[03:56 -> 03:59] And you know what, nobody trains you for this.
[03:59 -> 04:05] Even if you go to school for entrepreneurship, what they don't prepare you for is mistakes.
[04:05 -> 04:06] Okay?
[04:06 -> 04:07] You're going to make them.
[04:07 -> 04:08] Guess what?
[04:08 -> 04:10] Look at them as learning opportunities and guess what?
[04:10 -> 04:12] You're moving forward now, right?
[04:12 -> 04:14] So don't look too far in the past.
[04:14 -> 04:16] Just learn from those mistakes.
[04:16 -> 04:21] Now on the tail end of that, I also don't want you to look too far in the future.
[04:21 -> 04:25] A lot of people will start a business and they'll say, I want to make a million dollars this
[04:25 -> 04:26] year too far.
[04:26 -> 04:27] You are not there yet.
[04:27 -> 04:29] This is a brand new business.
[04:29 -> 04:31] You know what you need to look for?
[04:31 -> 04:33] You need to concentrate on one.
[04:33 -> 04:37] You need to say, I'm going to find one client.
[04:37 -> 04:38] That's it.
[04:38 -> 04:44] Right now, all I'm worried about is one because a million dollars right now is not attainable.
[04:44 -> 04:46] You know what is attainable today?
[04:46 -> 04:50] One client, concentrate on one.
[04:50 -> 04:52] Go get one.
[04:52 -> 04:55] Once you get one, then go get two.
[04:55 -> 04:56] So don't look too far.
[04:56 -> 04:58] Don't be spending money in your head.
[04:58 -> 05:02] Oh, I'm going to go out and buy that Lamborghini when I make that million dollars.
[05:02 -> 05:03] Guess what?
[05:03 -> 05:05] Not attainable today.
[05:05 -> 05:06] What is attainable?
[05:06 -> 05:08] One new client.
[05:08 -> 05:11] So don't look too far ahead.
[05:11 -> 05:13] Don't stop working.
[05:13 -> 05:19] What I mean by that is you are going to run into a lot of things that are going to push
[05:19 -> 05:22] back against you or that you're not happy with.
[05:22 -> 05:23] That's the biggest one.
[05:23 -> 05:25] You're not happy with it.
[05:25 -> 05:26] It could be better.
[05:26 -> 05:27] Guess what?
[05:27 -> 05:29] It's never going to be complete.
[05:29 -> 05:34] I use the website as the number one thing that people get stuck on.
[05:34 -> 05:39] Do not stop working because your website isn't perfect.
[05:39 -> 05:40] Guess what?
[05:40 -> 05:41] It's never going to be perfect.
[05:41 -> 05:44] I've had a website now for 20 years.
[05:44 -> 05:48] I've constantly rebuilt that thing because I'm never happy with it.
[05:48 -> 05:49] So you know what?
[05:49 -> 05:51] You need the minimum viable product.
[05:51 -> 05:56] You need a website up with a few pages, a home page, a service page.
[05:56 -> 05:58] Hopefully you have some testimonials.
[05:58 -> 06:01] If not, you can add those later and a contact page.
[06:01 -> 06:02] Also an about us page.
[06:02 -> 06:07] You want people to understand who you are and a little bit about you.
[06:07 -> 06:09] Maybe just a picture and a few sentences.
[06:09 -> 06:10] That's fine.
[06:10 -> 06:13] But you do not need it perfect.
[06:13 -> 06:16] If you wait till it's perfect, guess what?
[06:16 -> 06:18] Just cross yourself off being a business owner.
[06:18 -> 06:20] And I don't mean that to be harsh.
[06:20 -> 06:25] What I do mean is I run into business owners every single day that call themselves business
[06:25 -> 06:29] owners but never get past the website stage.
[06:29 -> 06:32] Six months they've been working on their website waiting to get it perfect.
[06:32 -> 06:33] Guess what?
[06:33 -> 06:34] You're not a business owner.
[06:34 -> 06:36] You're a website developer.
[06:36 -> 06:39] A business owner makes money, sells products or services.
[06:39 -> 06:45] A business owner does not just redo websites unless you have a website agency.
[06:45 -> 06:48] But keep working.
[06:48 -> 06:50] Minimum viable product.
[06:50 -> 06:52] Get the website up and keep going.
[06:52 -> 06:55] I just use that as an example but there's going to be a lot of other ones where you're
[06:55 -> 06:56] going to get stuck.
[06:56 -> 06:59] You're going to be looking for images on your website and you're going to be like, spend
[06:59 -> 07:00] three hours.
[07:00 -> 07:01] Don't.
[07:01 -> 07:02] Spend 20 minutes.
[07:02 -> 07:04] Spend five minutes.
[07:04 -> 07:07] Find one good image in five minutes and move on.
[07:07 -> 07:09] There's going to be certain things you don't like about your agency.
[07:09 -> 07:10] That's fine.
[07:10 -> 07:15] Get them to a point where it works well enough and keep moving forward.
[07:15 -> 07:20] As you get more money, as you get more time, as you get more help, you can start changing
[07:20 -> 07:24] things to maybe how you like them better.
[07:24 -> 07:27] But if they work, just keep moving forward.
[07:27 -> 07:30] Find someone who's working in Google ads now.
[07:30 -> 07:34] And that could be any professional somebody who owns an agency.
[07:34 -> 07:41] It might be somebody who just works in a Google ads agency and works on the ads or
[07:41 -> 07:43] some good education sources.
[07:43 -> 07:47] The reason why I say this is Google ads changes quite a bit.
[07:47 -> 07:53] You're going to get questions about that from potential clients or even clients who have
[07:53 -> 07:55] used Google ads in the past.
[07:55 -> 07:58] They might have some questions, well, what about this?
[07:58 -> 08:03] It's not anything that you need to know everything about Google ads, but you do need to be educated
[08:03 -> 08:04] about it.
[08:04 -> 08:08] So find somebody, whether that's an agency owner or somebody working with it that you
[08:08 -> 08:14] could partner with or just kind of lean on and say, hey, if I ever have any questions,
[08:14 -> 08:16] can I give you a call?
[08:16 -> 08:19] A great place to do this is actually Facebook groups.
[08:19 -> 08:23] There are a lot of Facebook groups that are dedicated just to Google ads.
[08:23 -> 08:28] And you can really find some amazing information in there.
[08:28 -> 08:34] Some great places that you can find some good online education is wordstream.com.
[08:34 -> 08:36] A word stream is a software.
[08:36 -> 08:38] Don't get drug into that.
[08:38 -> 08:42] That is for optimization purposes, it's expensive.
[08:42 -> 08:44] I've used it.
[08:44 -> 08:45] It wasn't the greatest.
[08:45 -> 08:51] I didn't think, but this is a great educational resource.
[08:51 -> 08:54] Go to wordstream.com and check out their blog.
[08:54 -> 08:57] And there's a lot of great things that you can find out about there.
[08:57 -> 09:02] Another good one is searchenginejournal.com and you go to PPC.
[09:02 -> 09:03] And you know what?
[09:03 -> 09:06] It's got a lot of great things like even ask a PPC expert.
[09:06 -> 09:09] There's a lot of great questions and answers.
[09:09 -> 09:16] That can be a great resource for you, especially that ask a PPC expert because those are going
[09:16 -> 09:20] to be some questions that you might get from potential clients.
[09:20 -> 09:23] Third, search engine round table.
[09:23 -> 09:24] Same thing.
[09:24 -> 09:28] Go here and you can click on Google and you can click on AdWords.
[09:28 -> 09:31] It's actually called Google Ads Now.
[09:31 -> 09:34] And once again, this is a very up-to-date resource.
[09:34 -> 09:36] You can see November 23rd, 2020.
[09:36 -> 09:39] So that was yesterday.
[09:39 -> 09:43] Great resource to find out some good education.
[09:43 -> 09:46] Next, watch out for software.
[09:46 -> 09:48] Once again, I just talked about that with word stream.
[09:48 -> 09:52] You're going to come across a ton of software that they're going to try to sell you to run
[09:52 -> 09:54] your Google Ads for you.
[09:54 -> 09:57] I can promise you none of it is going to run it for you.
[09:57 -> 10:00] It's going to give you suggestions.
[10:00 -> 10:05] Some of it will implement those suggestions, but you need to know what you're doing with
[10:05 -> 10:08] that software because that software loan can get you in trouble.
[10:08 -> 10:13] You cannot plug and play and just have it manage your ads for you.
[10:13 -> 10:18] You need to know how to manage the software, but they'll make it seem like, oh, this is
[10:18 -> 10:19] all you need.
[10:19 -> 10:21] Go.
[10:21 -> 10:22] And that's not the case.
[10:22 -> 10:29] I've tried out probably a dozen different types of Google Ads software.
[10:29 -> 10:36] When we get to that point, I will give you some ideas, but right now you don't need anything.
[10:36 -> 10:39] Right now, you just need some education.
[10:39 -> 10:41] And lastly, hiring anybody.
[10:41 -> 10:43] You don't need to hire anyone yet.
[10:43 -> 10:47] As you move forward, that might be a possibility and it doesn't have to cost a lot.
[10:47 -> 10:51] When we get to the outsourcing part, you're going to realize that there's a lot of things
[10:51 -> 10:54] you can outsource for five bucks here, five bucks there.
[10:54 -> 11:00] It's an amazing opportunity for you, especially in today's market, where you can outsource
[11:00 -> 11:02] to people overseas.
[11:02 -> 11:06] You can find somebody locally, whatever you need, and you can hire people to do just specific
[11:06 -> 11:10] tasks, but you don't need to hire anyone yet.
[11:10 -> 11:16] Even if you are going to outsource somebody to do your Google Ads for you, you don't need
[11:16 -> 11:17] to hire that person.
[11:17 -> 11:22] You don't go and spend two days trying to find an agency to outsource to if you don't
[11:22 -> 11:24] have anyone.
[11:24 -> 11:27] Also I will give you some suggestions moving forward.
[11:27 -> 11:32] But right now, we are just trying to get the minimum viable product.
[11:32 -> 11:36] We are trying to get our agency up and running and that is it.
[11:36 -> 11:38] We are not thinking too far ahead.
[11:38 -> 11:39] All right.
[11:39 -> 11:40] Hope that helps.
[11:40 -> 11:42] We'll see you in the next module.

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All right, so here we are in module two, and module two is going to be about setting up your agency. We're going to do kind of minimum viable product. You hear me talk about that a lot. We're going to, you know, what we want to do is this isn't going to be how your agency looks when it's complete, but we want to get you set up enough where you can start going out to look for clients. We're not going to run through Google ads as far as setting things up and getting onboarding people yet because you don't have anybody to onboard. So we can cover that, you know, in the module after that because, you know, then you can maybe have a client and you can use that experience to, you know, for your setups and learning how to set up clients with an actual client. So setting up your agency, I'm going to go through some big tips here right now and a couple things that hopefully you will take to heart. Number one, get organized. You're starting a business. There are a lot of different things going on. You wear more than one hat. It's not like you are going to a job right now where you have one job to do. You have many. You have to do selling. You have to do onboarding. You have to do, you know, hire employees and payroll and find new clients and you name it. You wear many hats and you're a professional problem solver. That is what an entrepreneur is is a professional problem solver. Don't get overwhelmed by that. Just get organized. Whether that's, you know, a list on your phone, maybe you're a post it person where you got post it notes everywhere, whether you're actually write out lists, get organized. I cannot stress that enough because you are going to have a million and one ideas that are following you around. I used to literally in my office I would have just a tiny little notepad and it wasn't, you know, an eight and a half by 11 regular piece of paper notepad. It was just a notepad that was smaller that I could kind of carry around with me and it was just literally an idea notepad. I had one on my car. I had one on my desk and that thing was just full of notes and I wouldn't start those things right away because remember how I told you about you only want somebody bridges going at once. I would just write ideas down in there and a lot of those ideas I'd go back to and look at them and be like, no, I'm over that or that's not going to work because of something else but at least you have those ideas written down. So get organized. You know, that's part of what the bridge building was that we talked about in previous module. Number two prepare for the future. So what I mean by that is you are going to be making a ton of mistakes and I don't want that to scare you. This is for a lot of people, this is a brand new venture. For those of you who this is not your first business like myself, you're still going to make mistakes. There's no way around it. It's inevitable. The idea is to learn from those mistakes but don't dwell on them. You know, a lot of people will look at business venture and they'll be like, why didn't I start that or build that product sooner? I would have made $100,000 more. You can't look at it like that because there's always going to be mistakes or you didn't do something soon enough or whatever it might be. Just look at it and say, you know what, I did it now. I learned from it and that's cool because if you start to dwell on all those mistakes, it will start to bring you down. Right? It's just kind of looking at all your past failures. You start to feel like a failure. This is business. This is learning. Just like as you grow up, you learn some valuable lessons. You will learn a lot of valuable lessons in this business. And you know what, nobody trains you for this. Even if you go to school for entrepreneurship, what they don't prepare you for is mistakes. Okay? You're going to make them. Guess what? Look at them as learning opportunities and guess what? You're moving forward now, right? So don't look too far in the past. Just learn from those mistakes. Now on the tail end of that, I also don't want you to look too far in the future. A lot of people will start a business and they'll say, I want to make a million dollars this year too far. You are not there yet. This is a brand new business. You know what you need to look for? You need to concentrate on one. You need to say, I'm going to find one client. That's it. Right now, all I'm worried about is one because a million dollars right now is not attainable. You know what is attainable today? One client, concentrate on one. Go get one. Once you get one, then go get two. So don't look too far. Don't be spending money in your head. Oh, I'm going to go out and buy that Lamborghini when I make that million dollars. Guess what? Not attainable today. What is attainable? One new client. So don't look too far ahead. Don't stop working. What I mean by that is you are going to run into a lot of things that are going to push back against you or that you're not happy with. That's the biggest one. You're not happy with it. It could be better. Guess what? It's never going to be complete. I use the website as the number one thing that people get stuck on. Do not stop working because your website isn't perfect. Guess what? It's never going to be perfect. I've had a website now for 20 years. I've constantly rebuilt that thing because I'm never happy with it. So you know what? You need the minimum viable product. You need a website up with a few pages, a home page, a service page. Hopefully you have some testimonials. If not, you can add those later and a contact page. Also an about us page. You want people to understand who you are and a little bit about you. Maybe just a picture and a few sentences. That's fine. But you do not need it perfect. If you wait till it's perfect, guess what? Just cross yourself off being a business owner. And I don't mean that to be harsh. What I do mean is I run into business owners every single day that call themselves business owners but never get past the website stage. Six months they've been working on their website waiting to get it perfect. Guess what? You're not a business owner. You're a website developer. A business owner makes money, sells products or services. A business owner does not just redo websites unless you have a website agency. But keep working. Minimum viable product. Get the website up and keep going. I just use that as an example but there's going to be a lot of other ones where you're going to get stuck. You're going to be looking for images on your website and you're going to be like, spend three hours. Don't. Spend 20 minutes. Spend five minutes. Find one good image in five minutes and move on. There's going to be certain things you don't like about your agency. That's fine. Get them to a point where it works well enough and keep moving forward. As you get more money, as you get more time, as you get more help, you can start changing things to maybe how you like them better. But if they work, just keep moving forward. Find someone who's working in Google ads now. And that could be any professional somebody who owns an agency. It might be somebody who just works in a Google ads agency and works on the ads or some good education sources. The reason why I say this is Google ads changes quite a bit. You're going to get questions about that from potential clients or even clients who have used Google ads in the past. They might have some questions, well, what about this? It's not anything that you need to know everything about Google ads, but you do need to be educated about it. So find somebody, whether that's an agency owner or somebody working with it that you could partner with or just kind of lean on and say, hey, if I ever have any questions, can I give you a call? A great place to do this is actually Facebook groups. There are a lot of Facebook groups that are dedicated just to Google ads. And you can really find some amazing information in there. Some great places that you can find some good online education is wordstream.com. A word stream is a software. Don't get drug into that. That is for optimization purposes, it's expensive. I've used it. It wasn't the greatest. I didn't think, but this is a great educational resource. Go to wordstream.com and check out their blog. And there's a lot of great things that you can find out about there. Another good one is searchenginejournal.com and you go to PPC. And you know what? It's got a lot of great things like even ask a PPC expert. There's a lot of great questions and answers. That can be a great resource for you, especially that ask a PPC expert because those are going to be some questions that you might get from potential clients. Third, search engine round table. Same thing. Go here and you can click on Google and you can click on AdWords. It's actually called Google Ads Now. And once again, this is a very up-to-date resource. You can see November 23rd, 2020. So that was yesterday. Great resource to find out some good education. Next, watch out for software. Once again, I just talked about that with word stream. You're going to come across a ton of software that they're going to try to sell you to run your Google Ads for you. I can promise you none of it is going to run it for you. It's going to give you suggestions. Some of it will implement those suggestions, but you need to know what you're doing with that software because that software loan can get you in trouble. You cannot plug and play and just have it manage your ads for you. You need to know how to manage the software, but they'll make it seem like, oh, this is all you need. Go. And that's not the case. I've tried out probably a dozen different types of Google Ads software. When we get to that point, I will give you some ideas, but right now you don't need anything. Right now, you just need some education. And lastly, hiring anybody. You don't need to hire anyone yet. As you move forward, that might be a possibility and it doesn't have to cost a lot. When we get to the outsourcing part, you're going to realize that there's a lot of things you can outsource for five bucks here, five bucks there. It's an amazing opportunity for you, especially in today's market, where you can outsource to people overseas. You can find somebody locally, whatever you need, and you can hire people to do just specific tasks, but you don't need to hire anyone yet. Even if you are going to outsource somebody to do your Google Ads for you, you don't need to hire that person. You don't go and spend two days trying to find an agency to outsource to if you don't have anyone. Also I will give you some suggestions moving forward. But right now, we are just trying to get the minimum viable product. We are trying to get our agency up and running and that is it. We are not thinking too far ahead. All right. Hope that helps. We'll see you in the next module.

